SEAN'S TIPS

FOR AN EFFECTIVE WEBSITE

People need to be able to find you!
It's no secret that many times in todays world people will google you first. They want to study you so that they have some basis for your first conversation. Your site needs to be search engine friendly. This is a complex subject, so make sure you address it with your designer.

Make it unique, but keep it functional.
Your site not only needs to look great, but it needs to be easily navigable (nothing is every more than 2 or 3 clicks away) and easy for search engines to read. Remember that people who cannot see or hear use the internet as well. Your designer should be familiar with practices that make your site accessible.

Keep your style current.
Your web-presence should effectively represent you 24/7/365. The images, font-faces, colors, and layouts that you choose are all combining to express a subtle message about the qualities and character of your business. To keep it interesting you should use a lot of quality images. If you don't have a budget for professional photography, iStockPhoto.com and Getty Images are both sites that are extremely affordable.